Has your brand strategy got soul?

Has your brand strategy got soul?

Consumers are seeking authentic brands. Brands with soul. Soul needs to be naked into your brand identity. Gone are the days when marketing was about having the biggest, shoutiest brand, being 'revolutionary' or being the first to launch stuff into space. To today's hype-weary consumer, flash brand strategies, such as celebrity endorsements and high-budget campaigns are seen as the swan song of desperate 'me too' brands trying to eek put market share. They're often a clear sign that the products behind them are lacking in quality and most importantly, soul.

Brand awareness:

A brand identity with soul thrives ...