Shout Out To Our Lovely Mums!

Shout Out To Our Lovely Mums!

Last year a Youtube video went viral; #worldstoughestjob - a fake Skype interview staged as a real life job vacancy for 'Director of Operations' to a host of unsuspecting male and female hopefuls. All listened, increasingly wide-eyed and open-mouthed, to a volley of seemingly un-meetable targets reeled off by the recruiting officer - all but signing off - before the job was revealed to be...Motherhood! Food for thought, the reveal even induced some teary eyes and heart tugging testimonies...

Albeit downplaying the decidedly EPIC plus of having a little 'Mini-Me' (or more) - the campaign served to highlight the hard work that goes ...