White City: An Ugli Duckling Becomes A Swan

White City: An Ugli Duckling Becomes A Swan

When Ugli Campus established its home in White City in 2011, the area was the considerably quieter former enclave of the monolithic BBC Corporation, thrumming for forty years with an endless stream of its talents, creatives and crews. When the beeb upped sticks to Salford in the mid-2000s, could one truly be blamed for wondering whether White City might melt from public consciousness? Mildewed and motionless; a Miss Havisham-like vestige of its former glory…

Certainly not, or at least – certainly not with us on the scene! Ugli saw in White City the appeal of an area ripe with opportunity. An ...